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About Me

An aspiring cat lady with a penchant for writing. Terrible selfie-taker.  

Once upon a time, I flipped through Vogue magazine and decided that my future lies in fashion. Soon after graduating with a B.A (Hons), I enrolled in a Fashion Marketing course at Raffles Design Institute, Singapore. The exposure (and the food) was great, but I quickly realised that my 'passion for fashion' was just a fad. However, what really grew was my passion for writing. After completing my course, I decided to go to Canada to explore this further. I enrolled in a Marketing Management post-graduation course, followed by a short-term writing course.


My first foray into copywriting was as an intern at a niche digital marketing agency in Toronto, where I also worked as a freelance content writer for a bit (check out some of my published work here). Working in Canada's scorching summers and torturous winters had me convinced that this is indeed where I see myself. Advertising, that is. Not Canada. 

Once I was back in the bay, I fully immersed myself into the big bad world of advertising. I worked at MullenLowe Lintas, WYP Worldwide and BookMyShow as a copywriter, and got to be a part of some pretty cool projects. Currently, I'm working at a digital agency in India's very own Silicon Valley, Bengaluru. 

I enjoy penning down my thoughts into my diary in my spare time (lies!). I am an avid animal lover. In fact, my ultimate dream is to own a Clue-style mansion with a dozen cats and dogs scuttling around.


Reading, traveling, movies, swimming, chocolates, Marmite, and guacamole are my other favourites. 

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