Article 15 is a gripping, critically acclaimed Hindi film that highlights caste discrimination prevalent in rural India. The film was being premiered for the very first time on Indian television, with a worldwide telecast on &Pictures HD.

In order to bring awareness to the premiere, we came up with the hashtag #BurnTheBhedBhaav. This included some 10-second thumbstopper skits showing people 'burning' the bhed bhaav (caste discrimination) through small, kind gestures. 

Channel: &PicturesHD